Okay, so let's be upfront. Anything worth something, cost something. With that said, web sites are expensive. Well, you may say that you can get a website for five bucks a month. The question is what does this five dollar site do for you? Does it expand your business? Does it entice consumers? Is it interactive? Does it look good? Or, does it complicate things? Does it confuse visitors? Does it drive consumers away? Have you even built it yet? The bottom line is RESULTS! Does your web site get you results? I can say this. Our site does! We'll tell you five areas that have gotten us great results. And if you let us apply these well-known elements to your site, you can get great results too.
- Web Design
- Web Development
- Content
- Marketing
- Maintenance
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Web Design
Visual appeal, eye candy, beauty, and attractiveness. These words describe what a consumer should experience when they initially visit a site. The images should draw a consumer into the site. The layout should be clean and the content should be well organized. Navigation should be readily available and easy to use. The Design should be compatible across the most popular browsers. That's what web design does for your business on the web. It focuses on the visual aspects of the site. Eternal Works designs inspiring, breathtaking web sites to draw your consumers into your content and drive the consumer to desired aspects of the site. We do this using the most advanced software and technologies such as HTML, CSS, XML, Flash, PHP, AJAX, and Adobe Software.
Web Development
Okay, so now your site looks good. The navigation is simple, but how do you deliver the content? How does the user interact with the site? Is there a database to be accessed? How do you collect and store consumer information? How does the site function? This is determined by implementing technologies into the site to control media and communication between the user and the site by programming and coding pages throughout the site. At Eternal Works, we produce sites that function seamlessly with the user; dynamic database driven content that's delivered fast.
Content
Creative writing? Really? Yes, really! This is what it takes to keep the attention of your site visitors. That or you can offer them $100 if they can tell you what page on your site has information about your favorite color. The catch is, you don't mention your favorite color. Just kidding. Content should not be boring. It should flow like a conversation, engaging the visitor. It should convey a clear message. It should drive the consumer to your desired results... For example buying a website from Eternal Works ;0). Guess what! Eternal Works can write your content for you. Of course it can be much less liberal than our content if you'd like.
Marketing
Let me ask you a question. If you opened a restaurant, would you advertise it? Of course, because if you don't, who is going to come to eat? A web site is the same way. Field of Dreams was a good movie, but it was just a movie. If you build a site (and don't advertise) no one will come. Or at least very few will. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) can play a major role in advertising a web site. Combined with more traditional advertising, you can make your website and organization a true brand to be recognized. Eternal Works uses keywords, meta data, planned content, and various online marketing strategies to help promote and raise your sites visibility on the web.
Maintenance
Now you've got this great site that Eternal Works, or some other less spectacular company, has developed for you. Just kidding...unless you agree. It looks good, functions seamlessly, you wrote great content for it, and you've marketed the site very well. One problem, that was seven years ago! Your content is stale, so visitors aren't coming back. The web browsers have been updated several times over and the technology has advanced. The solution is simple with Eternal Works. Web Maintenance. Let us maintain your web site. We can update content, technology, graphics and browser compatibility. In addition, we can track marketing results, hosting trends, and domain name renewals. We'll keep your content fresh so visitors will look forward to returning to your site.
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