Increased website traffic
400%
Increased website traffic by 400% over 12 months.
Increased lead conversion
3,500%
Increased lead conversion by 3,500% over 12 months.
Increased revenue
256%
Increased revenue 256% over 12 months.
The Challenge
GENERATING INBOUND LEADS
Eternal Works was the cliche. The agency that does work for all of their clients while putting their own marketing on the back burner. E-W needed structure and tools that would help them save time and that didn’t pull designers and developers away from project work.
While E-W was closing enough new and repeat business to cover bills, payroll, and maintain some profitability, they noticed many opportunities were slipping through the cracks and keeping them from scaling a healthy business. Eternal Works was in desperate need of a CRM to better manage clients, opportunities and sales.
As a small team Eternal Works didn’t have the bandwidth to dedicate anyone to marketing. They needed a methodology that was supported by software and automation to help manage the entire marketing and sales funnel. This included, processes for creating and distributing content, as well as automation and lead nurturing.
Finally, E-W needed their marketing efforts to work together, not in silos. They needed to be able to launch and track campaigns in their entirety.
Executive Summary
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Eternal Works is an award winning growth agency in Virginia Beach, Virginia offering a wide range of services including branding, web design, online marketing and sales enablement.
How Inbound Helped
Eternal Works started by implementing HubSpot marketing and CRM into their website and processes.
Next E-W began writing blog posts, creating premium content such as checklists and eBooks, building landing pages, and publishing on social channels for all stages of the buyer’s journey.
Additionally, Eternal Works created workflows to utilize marketing automation and nurturing of leads. This was combined with email templates and sales sequences in the CRM.
Results, Return on Investment and Future Plans
Eternal Works was able to consistently execute on their marketing strategies . They increased visitor engagement across all channels.E-W’s saw a heavy increase in site visits and lead conversions.
E-W was able to track entire campaigns in one place while aligning marketing and sales efforts. As a result we shortened our sales cycle while increasing our profit margins.
Implementing HubSpot allowed E-W’s team to execute on strategies quickly without pulling resources from client projects.
The same strategies used to grow Eternal Works were offered successfully to new and existing clients.
Eternal Works plans to deepen their use of HubSpot while increasing their inbound marketing efforts
“
HubSpot and true inbound marketing have been a game changer for our business. I first fell in love with how much it helped facilitate our marketing efforts. I then fell head over heels for how much time the CRM saved us while helping us close more deals more quickly. It’s now a core piece of our primary service offering.
Tim Jones
Founding Partner
Eternal Works
