When it comes to choosing between HubSpot CMS and Wix for your next website, you need to make an informed decision. Before you jump in, it's crucial to grasp the fundamentals. That's why we've broken down the key points to guide you toward a more informed choice.
Wix is a versatile and user-friendly cloud-based web development platform that empowers users to create HTML5 websites and mobile sites with ease. With its drag-and-drop tools and pre-designed templates, Wix makes the website-building process accessible to both novice users and experienced developers alike.
The platform's drag-and-drop editor allows users to arrange and customize elements on their websites without any coding knowledge. Whether you want to add text, images, videos, or interactive features, Wix's editor makes it simple to achieve the desired layout and design. Additionally, Wix offers a wide range of templates and features, providing users with ample options to create a professional-looking website that reflects their unique style and branding.
On the other hand, HubSpot is a comprehensive software company that focuses on helping businesses grow through marketing, sales, and service tools. HubSpot's products are divided into distinct functional modules called hubs but work seamlessly together as a comprehensive tool stack.
Here's a brief rundown of the different hubs:
The HubSpot content management system (CMS) helps businesses create their websites with a focus on ease of use, personalization, and data-driven insights. It supports managing pages, blog posts, forms, and other types of content. It also includes tools for managing website users, permissions, and integrations with other HubSpot hubs.
The key distinction lies in each tool's purpose. Wix started as an accessible website builder that allowed novice users to create and design their own websites. HubSpot started as a marketing and sales platform that gradually moved into the CMS space.
This means different types of users tend to favor each tool. Wix is highly popular among independent bloggers and business owners who want to get simple sites up and running quickly. On the other hand, HubSpot has traditionally catered to marketers, although that's beginning to change as the tool stack does.
Whichever tool you choose should simplify the process of designing, building, and managing your web presence.
There are many advantages to using Wix, such as the ability to create a website quickly and easily. Wix offers a wide range of templates and features, making it straightforward to build something fairly professional-looking. There's also a free version.
HubSpot CMS ticks all of the same boxes that Wix does: it's easy to use, affordable, and packed with a wide range of features. However, there are additional advantages of using HubSpot CMS, such as its integration with HubSpot's other hubs, advanced personalization capabilities, SEO optimization tools, developer-friendly features, and extensive customer support and community forums.
There are a few disadvantages of using Wix to create a website:
Some reasons you may not prefer HubSpot CMS include:
Both of these platforms include typical CMS features, like tools for editing and managing posts. They also both allow for basic search engine optimization (SEO)—the practice of adding headings, meta descriptions, code tags, and other elements that help sites like Google find your pages.
Neither tool outright restricts the types of content you can create either. You can use HubSpot or Wix to build landing pages, blogs, eCommerce sites, and more. Finally, both support plugins—that is, extra software you can use to add elements to your publishing workflow.
Wix provides a range of features to consider when evaluating the platform:
If you have limited funds or are exploring different options, then you might find the free offerings of either tool suitable. However, it's important to note that they serve distinct user needs.
Wix was born as an accessible tool that allowed novice users to create and design their own websites. If this sounds like you—an independent blogger or self-employed business owner creating their first website—then Wix might be the easiest way to get up and running fast.
However, HubSpot has consistently focused on serving marketers who are dedicated to optimizing and improving their websites to get the most from them. As a professional-oriented marketing and sales platform that grew into the CMS space, it's the best option for enterprises that want to expand their web presence and/or marketing reach.
Whether Wix or HubSpot is your best bet for building and managing a website will ultimately depend on what you want to accomplish. Wix might be sufficient if you just want to learn the ropes, while HubSpot is the better choice if you are more focused on day-to-day marketing, sales, and service activities.
At Eternal Works, we make it easy to create web presences that convert and engage. We'd love to chat with you about establishing or expanding your digital presence, so reach out today.
Unsure which platform is right for your needs? Whether it's Wix or HubSpot CMS, making the right choice is crucial for your web success. Our team specializes in guiding you through these decisions and building impactful web presences. Don't make this decision alone; reach out to us today for a free web design consultation, and let's find the best solution for your unique needs and goals.