Increasing traffic isn't about picking one solution, like Paid Ads. It's about targeting your ideal clients and personas to find where they are, how to reach them, and when to reach them. Then connecting with them at every opportunity that fits within your goals to build trust and lead them to your brand.
Traffic can be generated in multiple ways. Let's work together to develop a strategy that finds the best mix based on your goals and target audience. The strategies used for your industry will vary from another, and often time even depending on the services or products your company provides.
Let's start with a full analysis of your web presence. We'll use this analysis to uncover opportunities to increase your traffic, improve brand awareness and make certain that your site is sales-ready.
Once we've completed your analysis, we will determine how to maximize the following strategies to grow your audience and attract more visitors at every stage of the buyer's journey.
Search Engine Marketing
SEO is not dead, however, it is evolving. While it has become more challenging to rank in some ways there are more opportunities as well. Knowing what your personas are searching, understanding content clusters, pillar pages, the various rich snippets that are available to your company will allow us to find those opportunities to rank your company higher in search engines.
Social Media Marketing
As you know there are several social platforms and how you connect with people is different on each one. Simply posting consistently will not be enough. You will need a strategy to connect with your audience for each platform. We'll work with you not only to develop the plan but on how to engage your audience at every stage of the funnel.
Pay Per Click Advertising
Your industry and personas will determine the best place to reach your audience. Our strategies will vary based on your goals and your products and services. We will encourage you to take advantage of video ads wherever the capability exists.
Checklist, eBooks, and guides; oh my! Content is still king. Creating content your audience loves is key to your success online. Developing an amazing eBook, or email series can help attract, nurture, and convert visitors to leads. Creating video content for your site, blog, social post, or ads can transform your results exponentially. We can help you create content that connects with your audience at the right point in their experience.