It's about trust. Let's build strong relationships with your audience, connecting with them online and offline, and nurture them into new, right fit customers.
Getting more customers involves four primary parts. If you skip any of them you will miss out on a truckload of opportunities. It takes attracting high-quality traffic, a well optimized sales-ready web presence, automation, and focus in on your ideal customer. You can't ignore any of these.
If you're targeting everyone, then you're targeting no one. To generate leads, especially high-quality leads, you need to focus into a hyper-targeted audience. You need to know where they go online, when they go there, what they need, why they need it and how to get their attention. You need to reach the right people at the right time, in the right place, in the right way. To do this we discuss your branding and build out personas based on your existing and ideal customers.
You dream clients are consuming content everywhere. In a perfect world, they would visit our home page and decide to "buy now", or go to our contact form and send a message asking "how do I get started, here's my credit card number". But that rarely happens. This is why we must optimize everything to convert strangers into leads. The foundation is having a sales-ready SEO friendly site that can convert heavy traffic into leads.
Unless your company has a 24/7 marketing, sales and support team you are likely going to miss many opportunities to engage your audience when they're on your site, social channel, in your inbox or calling your phone. This is one of many reasons why marketing automation and AI are so important to your business today. Not only will automation increase your efficiency, nurture your leads, and improve customer retention; it can improve customer engagement by being there when your team is unavailable.
When it comes to traffic most people think of one of two things; Search Engine Optimization (SEO) or Paid Ads (PPC). SEO is often considered the "magic bullet" of online marketing while PPC is the easiest way to increase traffic to a website. While both are very effective they should be a part of a much larger strategy for growing your audience and increasing traffic to your website.