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HOW TO USE HUBSPOT: 14 HubSpot Tools You Should Start USING


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Written by Ashlie Jones
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In the world of online business management, it seems that the number of tools that keep popping up is endless. There's always some new and trending management or marketing tool that claims to be better than the rest. How do you weed out the fads for the ultimate marketing and management tool that helps your business grow and evolve?

One of the newest tools available in the CMS Hub Starter by HubSpot. This tool promises to help companies with a small budget to keep their websites updated and with a good performance. If you want to know more about this tool visit our webpage.


The first thing to look at is consistency. Does the website you're looking at offer consistent information that is delivered with authority? This is important if you're going to spend your money on premium management tools. The next thing to look at is the foundation. Does the website already have useful content that you can use to get started or will you have to wait for content to be posted?

HubSpot has both of these things, along with education and community that can help solve problems in ways you may have never imagined. Here are 14 HubSpot tools you're not using and why you should start. Visit Eternal Works to find out more about how each of these tools can work with your business.


Use Marketing Hub To Plan Content With Purpose

HubSpot's Marketing Hub isn't just about learning ads and how to properly use keywords. The tools and education in this section allow you to personalize your marketing to your specific niche, target your content to reach your goals, give you more dynamic reports about your business, and many more features that will solve the problems you have every day.


1. SEO Topic Clusters

Search engines and their algorithms evolve all the time. Topic clusters are simply a new way for search engines to optimize the way your customers find information. Topic clusters link subtopics to a main "pillar" page. What this means is that you'll have to change the way you link to content on your pages in order for search engines to find it and link to it properly.


2. HubSpot Social Calendar

Social media marketing can seem complicated, but it's an excellent and low-cost way to reach your current and potential customers on a regular basis. HubSpot's Social Calendar helps you integrate your business's personalized marketing plan with your social publishing schedule. You won't have to toggle between several apps to get it all done, and you can see what's going on with all of your campaigns in one place.


3. Targeted Ad Campaigns

Ad campaigns are not "one size fits all" for any business. HubSpot Ads Software provides a breakdown for which ads work best on your specific campaigns. You'll be able to use this software to create ads that give you the return on investment (ROI) that you pay for instead of wasting time and money on a lot of trial and error.

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Use the Sales/CRM Hub to Build and Maintain Better Connections

Customer relationship management (CRM) can often be the backbone of your business as well as your foundation for reaching out to new customers and connections all the time. HubSpot's Sales Software gives you all the tools to keep up with every change and connect with your customers effectively.


4. Snippets Save You Time

Researching clients takes time and taking notes to use for later can become unwieldy when you're looking for the right piece of information to use in a conversation. Snippets let you create and use these little pieces when you need them, so you don't have to go rifling through papers or scrolling past conversations to figure out what you wanted to say.


5. Sequences Help You Automate

Personalizing your automated e-mails for follow-ups shows your customers that their business matters to you. Sequences make this process easy and help you free up time for more without sacrificing CRM.


6. Workflows Make Sales More Efficient For Everyone

Your sales team only works if everyone is on the same page. Workflows make that happen with more automation tools for your sales and marketing that integrate with the rest of your HubSpot CRM systems.


7. Automate Your Appointment Set-Ups

Instead of waiting to check your calendar, you can have the Meetings feature do it for you. This tool gives your customer a link that they use to set up a meeting with you. HubSpot Meetings integrates with your Google Calendar or Office365 to keep everything in the same place.


8. HubSpot Chat Flows

You can't be available 24/7, but you can let your clients feel like there's always someone there to help. Chat Flows is a tool that sets up live chatbots on your website. You can customize your messages and change them to suit your needs. 

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Use Service Hub to Streamline Your Customer Service

You don't want to spend all of your time-solving problems when customers have issues but you still want to make sure their issues are resolved satisfactorily. Service Hub has the tools to streamline this process and frees up your time to focus on new services and enhancing your existing content.


9. Tickets organize Your Inquiries At A Glance

Tickets with HubSpot isn't your average tracking system for customer inquiries. You can also track chats you have with customers, trends within specific issues, and troubleshooting that can be added to your FAQ section for more efficient ways to solve every problem.


10. Knowledgebase Helps Customers Help Themselves

The FAQ section is a great start for customers to find the help they need quickly. Knowledgebase takes that a step further, empowering customers to find what they need, no matter the hour.


11. Surveys & Customer Feedback Give You The Means To Keep Improving

Your customers are the main source of information concerning where you can improve. The more feedback you get, the more details you have about how you can do better. HubSpot's customer feedback software gives your customers the open door they need to know you're always listening.

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HubSpot Content Management

Once you have all the systems in place you need for managing customers, sales, and marketing, you need somewhere to put it all. HubSpot CMS uses simple tools for building a functional and attractive website. This means you don't have to spend days (or more) putting together web pages that your business needs to connect with customers. You can edit with ease and keep your time for something more useful.


12. Adaptive Testing

Before you launch a page, use adaptive testing to make sure it's going to get you the conversions you hope it will. If you've done A/B testing with your pages in the past, you may be familiar with this concept. Adaptive testing is the evolution.


13. Smart Content

This tool uses rich text to target certain demographics and give them content that applies specifically to them. By catering the content to only people who want to see it, your calls to action will get more conversions on a regular basis.


14. Databases

This tool helps you work with your web developer to create content that works vigorously with your needs. This makes your content calendar more efficient and helps you change things when the needs of your customers change. 



If you decide to start using the latest update of HubSpot CMS to improve your website performance and conversion rates we, at Eternal Works, will create your website design for free. We’re giving away a free website to the first 10 new clients that sign up. Giving your website the performance it deserves is good, doing it while saving $3,500 is best.


Click on the link below to learn more about the offer and to claim your free website. Hurry! This offer is only good for a week.

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