Content Management System: A Great Tool to Grow Your Website


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Written by Ashlie Jones

Not every business uses a content management system (CMS) for its website. Whether you should be using one or not depends on specific factors, and you need to ask yourself some questions to determine your answer. For example, will you update the site frequently, post content regularly, or need real-time updates? If yes, you need to consider CMS as your best option.

Instead of designing your own system for creating web pages, storing photos, and other activities, a content management system takes care of everything for you so you can concentrate on the more forward-facing aspects of your website.


why Is a CMS important?

Most website owners hardly, if ever, review their content after launch. You can probably sense when you come across one of these sites because the old content leaves you feeling frustrated.

This is why having a CMS for your website is of such critical importance. First, it enables you to gain control of your content. That means you'll have the potential to update copy, manage video and audio, and change or delete images. It also helps keep your website up to date, organized, and looking great.

As the internet continues to grow, likewise the need for CMS grows. A content management system is a perfect solution for your customers and great for your Search Engine Optimization (SEO) as well.


is cms a requirement for websites?

A content management tool makes it easy for users to manage how their content, like images and text, is displayed. But a website CMS isn't just for making updates; it has many other functions, such as:

  • Hosting forums
  • Tracking activities
  • Receiving feedback
  • Search management

Using a CMS to create and manage your website will help you maintain your site in a more efficient way. In fact, more than 40 percent of all websites use a content management system. A content management system will store all your web content in one place and support collaboration across teams. It also allows for quick-and-easy updates and provides extensions and modules to customize your website. A good CMS is a great asset when you are trying to manage a brand or during the rebranding of a company.


How Does CMS Relate To My Website?

When the internet was first introduced to the public, you had to learn HTML in order to code a website and publish your content online. Many people found that arrangement to be overly complicated, but content management systems have made building websites more accessible. You don't need to write your own code from scratch, as a CMS does the entire job for you. 

Content management systems are ideal for business operations. Many systems include drag-and-drop page builders, which makes things even simpler. All that is required from the user is a theme or UI design. And you don't need to hire a developer to design a user management system; password resets, logins, permissions, or back-end pages, upload files and images, crop assets, or the like. All these functions are built directly into a CMS, so you don't have to worry about it.

Link to Free Website Audit Request, Web Design Tips, CRO


Advantages Of Building A CMS Website

Using a content management system is one of the simplest ways to create and manage a website and all of its content. A CMS gives you access to all of your website's content, including pages, photos, posts, and code. A CMS eliminates the need for a web developer to build a website from the ground up. A CMS offers several additional benefits, including:


  • Multiple users: You can define user permissions so that members of your team, such as administrators, editors, and authors, have the proper access.
  • Scheduling and Automation: Using a CMS to schedule articles allows you to produce material ahead of time and upload it all at once but spread out publication over time.
  • Organization: A CMS creates a database foundation for your content. For example, photos are stored separately from blogs. A good CMS will also have search functionality, allowing you to access your data without deploying additional methods like an FTP.
  • Easy Management (No expertise needed): Because most content management systems are simple to understand and use, you won't need a web developer or an IT department to keep your website up and running.
  • Maintenance: Maintaining a website developed from the ground up would be laborious. Thanks to the organization of a CMS, you can easily update pages, posts, and content.

Disadvantages of Using a Website CMS

Even though CMS has many advantages, it also presents some challenges, including:

  • Site loading time: Compared to many other custom development solutions, the page performance of a CMS-designed web page is significantly slower.
  • Not highly scalable: Most systems can only handle a limited number of users. As content and traffic grow, you'll need to modify the CMS or switch to something more robust.
  • Limited back-end features: Because back-end functionality is unavailable, API endpoints cannot be exposed. As a result, the data and platform are incompatible with mobile applications.

What are the Best CMs Options Available?

There are many content management systems in the marketplace today. Each comes with its own capabilities, and the best CMS for you depends on your use and business purpose. Here are the best CMS options available on the market:

  • WordPress: One of the most extensively used content management systems. It is extremely beneficial to bloggers and websites that regularly publish fresh, relevant content. It is a free, open-source software that makes it simple to develop, edit, and publish web pages and blogs.
  • HubSpot: An all-in-one top web CMS that is designed specifically for marketers and business owners. It also includes functions like customer relationship management (CRM), social media marketing, content and lead generation, web analytics, SEO, live chat, and client support. The HubSpot platform is simple to operate and does not require any technical expertise.
  • Shopify: A content management system that lets you manage sales, orders, payment gateways, data reports, and more. Even in the most basic versions, Shopify includes SEO functionality and various additional integrated SEO tools. This allows website owners to easily appeal to search engines while they work on other aspects of their site.
  • Drupal: Noted for its robust security features, Drupal is widely employed by banks, universities, health care organizations, government agencies, and other organizations that demand high security. Drupal also keeps track of and addresses security vulnerabilities.
  • Joomla: A popular open-source CMS for creating websites and blogs. It also includes discussion forums, photo galleries, e-commerce functionality, user communities, and a variety of other web-based services.
  • Squarespace: This website builder prioritizes design. With their plan, all themes are free to use and designed by professionals. This CMS is simple to use, and plans start at about $12 per month.
  • Duda: A leading CMS platform for organizations that offers web design services for small businesses. Duda features innovative team collaboration and client engagement.
  • Wix: If you want one of the most user-friendly CMS and website builders available, this is the one for you. As it's a true drag-and-drop editor, anyone can use it. Hundreds of free themes are included, hosting is included, and the plans are reasonably priced.
  • Weebly: With customizable templates, this CMS makes it easy to build websites, manage content, and modify backgrounds and elements.


key takeaways 

As a website owner, you should plan on having a website CMS. A content management system makes publishing content easier, as anyone can store data in the cloud and access it as needed. Users can also track their content's position and ranking.

When adopting a CMS, it's best to figure out which one suits your business and then use it to your advantage. Contact us today so we can start working together to help you find the right CMS! 

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