The initial goal was to explore as many ideas as we could. Then begin to try ideas that weren't too feminine nor too masculine. We needed an idea that both wives and husbands would find appealing.
There were over 50 concepts and ideas sketched out many of them included a Christian influence or tone.
Refining and Qualifying Logos
The next step was to discuss and review which concepts best fit our client's goals. We needed a design that would feel a bit organic and have a subtle message of intimacy. It needed to be inspired by Christian beliefs, but not scream Christian so that it would feel more approachable and less judging.
The Finished Logo
A refined custom logo design with very subtle hints of intimacy and Christianity. To represent intimacy the "F" passes through the middle of the "W" while the Holy Spirit is represented by the cross stroke of the "F" that crosses through both letters in 1 circle. Showing that they are one together. The stroke of the Letter "F" is also the center stroke of the letter "W" which shows the two are one as stated in the bible.