Why Should You Consider an Inbound Marketing Strategy?
If you want to grow your business, you have to learn how to market it properly. While there are several ways to do this, many don't work effectively and require more time and resources than you have. This leaves an inbound marketing strategy as one of the best methods you can use to promote your company and attract new customers.
Inbound marketing is about reaching customers on their terms, in a way they prefer to engage with your brand. This article will help you if:
- You're not converting traffic into leads.
- You're not making sales from your leads.
- You're not meeting your sales goals.
- You lack a predictable sales process.
- You're struggling to sell your goods or services.
Let's look at each of these in detail.
1. You're Not Converting Traffic into Leads
It is a problem that has affected almost every business owner at some point in their growth. As HubSpot research shows, 63 percent of companies fail to drive any leads from their content marketing efforts. Even if you're attracting tons of traffic, it won't matter much unless you convert those visitors into leads.
If your conversion rate is low, it might be because you're focusing on tactics that only appeal to a tiny segment of your audience. For a more effective plan, you should also consider those who are already converting on your site and creating more customized content for them.
Great content makes your landing page appealing to consumers. The best way to achieve this is by hiring a marketing company with copywriters with the knowledge and experience in writing sales copy that can entice customers to take specific actions.
2. You're Generating Leads but Still Not Making the Sale
You may be generating a lot of leads but not getting many sales. That could be because you're sending people down the wrong path.
Ensure your website and email marketing efforts usher potential customers through every step of their purchase decision journey, from awareness to conversion. Beyond those steps, it must lead them into continued use and advocacy over time. After all, how will they remember you in two years if they don't think about you now?
A solid inbound marketing strategy ensures new leads are nurtured by relevant content and offers consumers guidance at every stage of their decision journey. It prepares them for a straightforward conversion when it's time to buy.
3. You're Not Meeting Sales Goals Despite Decent Lead Conversion Rates
The primary goal of your marketing team is to provide leads for your sales team to close more business. Ultimately, that's why you market. Measuring progress by lead volume or conversion rates from leads to sales can be easy. However, taking a step back and evaluating how those leads are generated is also essential.
Suppose your team spends a lot of time generating high-quality leads but does not see much return on investment. That could mean your efforts are being directed toward avenues with subpar results, such as outbound sales tactics like cold calling or email blasts.
By focusing on solving prospects' problems throughout the buyer's journey, inbound marketing helps you achieve your sales goals. Happy prospects lead to happy customers. Customers satisfied with your services eventually become your brand ambassadors.
4. You Don't Have a Predictable Sales Process
It's hard to feel confident in your ability to close deals if you don't have a sales process. That's because processes are everything when it comes to converting prospective customers into active ones.
A predictable sales process ensures nothing is left out of your lead generation and sales funnel, turning potential opportunities into actual customers. Sixty-eight percent of marketing professionals believe having a well-defined process leads directly to more revenue for their companies. You might leave a lot of money on the table if you don't have a specific method for generating leads and closing deals.
5. You're Struggling to Sell Your Goods or Services
If your business has an extremely low conversion rate, you could be selling a product or service your customers don't want. You may be marketing correctly, but if whatever you are offering doesn't match your target audience, you won't get your much-desired results. This is why you must study your consumers before developing your marketing strategy.
The most effective marketing is organic, and inbound marketing strategies are exactly that. By providing valuable content to your prospective customers, you can establish yourself as an expert in your field, communicate clearly about your product or service, and position yourself as a go-to resource among consumers. If you are struggling to make an impact with your marketing efforts, contact us today or download our guide to using inbound marketing to close more business.