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How to Identify Your Most Impactful IT Products


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Written by Ashlie Jones
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In today's competitive market, identifying your most impactful IT products is crucial for attracting and converting leads into paying customers. By understanding the key customer motivators, you can tailor your marketing and sales efforts to highlight the most influential factors and improve your overall conversion rates.

In this article, we will discuss several techniques for identifying those products and how HubSpot's marketing and sales tools suite can help you leverage this information.


Techniques For Identifying the Impact of Your IT Products


Conduct In-Depth Customer Surveys

One of the most effective ways to identify what's working and what isn't is to conduct more in-depth customer surveys. By gathering feedback directly from your customers, you can gain valuable insights into their motivations, pain points, and what drives purchasing decisions.


Best practices for conducting effective customer surveys:

Gathering Customer Feedback -

HubSpot allows businesses to create custom surveys to gauge customer satisfaction and obtain product feedback. You can then use HubSpot's marketing tools to distribute those surveys to customers via email.

Ask open-ended questions: Avoid leading questions that may create biases that impact your results. Instead, ask open-ended questions that allow customers to provide detailed and honest feedback.

Offer incentives: To encourage participation, consider offering incentives such as discounts or free products/services.

Analyze the results: Use HubSpot's survey tools to identify common themes and trends. You can look at things like time to initial conversion, time to upgrade, product engagement, and customer lifetime value in the aggregate.


Net Promoter Score Surveys (NPS) are a popular way to measure customer satisfaction and loyalty. HubSpot allows businesses to quickly and easily send out NPS surveys to their customers and track their scores over time.

Website Feedback Surveys: HubSpot's website feedback surveys can be used to gather insights on your website design, usability, and overall customer experience. These surveys can be triggered based on specific user actions, such as page visits or form submissions.

Event Feedback Surveys: can be used to curate and gather feedback on events and conferences. Feedback can include surveys of attendee satisfaction, event organization, and more.


Use A/B Testing to Identify Effective Messaging

Another effective technique for identifying your IT products' most persuasive business impact is to use A/B testing. This involves creating two versions of a landing page or marketing message, each with different text or design elements, and then measuring the conversion rates for each version.

How to conduct effective A/B testing:

  • Test one element at a time: To isolate the impact of specific messaging or design elements, test one element at a time.
  • Use statistically significant sample sizes: To ensure accurate results, use statistically significant sample sizes for your A/B tests.
  • Analyze the results: Use tools like HubSpot's landing page tools to analyze the results of your A/B tests and identify the most effective messaging.


Analyze Customer Data and Feedback

In addition to customer surveys and A/B testing, you can also analyze customer data. Here are some tips for analyzing customer data:

  • Track usage patterns: Use analytics tools to track customer usage patterns and identify the most popular features and functions.
  • Review feedback and support tickets: Review feedback and support tickets to identify common pain points and areas for improvement.
  • Conduct user testing: Conduct user testing to gather feedback on your products and identify areas for improvement.

Analyzing customer data and feedback can provide valuable insights into the most popular features and functions, common pain points, and areas for improvement of your IT products.


Leverage Your Findings in Your Marketing and Sales Efforts

Once you have identified your IT products' most persuasive business impact, it's important to leverage this information in your marketing and sales efforts. Here are some tips for leveraging your findings:

  • Highlight key motivators in your messaging: Use your findings to highlight the key motivators in your messaging and product descriptions.
  • Use customer testimonials and case studies as real-world demonstrations of the impact of your products on real-world businesses.
  • Personalize your marketing and sales. Tailor your messaging to your target audience's specific needs and pain points.


Key Takeaways

Employing techniques like customer surveys, A/B testing, and data analysis can help your business gain valuable insights into your customers' motivations and pain points. Those insights allow you to tailor your messaging and improve your overall customer experience.

HubSpot offers features that gather customer feedback, conduct A/B testing, and analyze customer data. HubSpot is an excellent choice for businesses looking to optimize their marketing and sales efforts.

Focus on the impact of your IT products to improve your marketing and sales efforts and increase your revenue.

Check out our free guide to using inbound marketing to close more business and get more ROI from your marketing efforts.