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E-W Blog

All things branding, marketing, web, and sales. In other words. Read on to gain insights.

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By Kimberlie Williams
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6 WAYS SOFTWARE COMPANIES CAN REDUCE CHURN

Ways software companies can fight churn: understand customer goals & challenges, incorporate sticky ... Read blog

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By Kimberlie Williams
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7 REASONS SAAS COMPANIES DON'T RETAIN CUSTOMERS

Stop SaaS customers churn. Learn how to retain customers and reasons why SaaS companies lose custome... Read blog

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By Tim Jones, CEO + Founder
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WEB DESIGN MADE SIMPLE: WHAT THE BEST WEBSITES HAVE

We're laying it all out here. We're sharing what the best websites have. If you're looking to redesi... Read blog

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By Tim Jones, CEO + Founder
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TYPES OF ONLINE MARKETING

We cover SEO, PPC, SMM, Content Marketing, Affiliate Marketing, Influencer Marketing, Email Marketin... Read blog

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By Kimberlie Williams
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4 REASONS TECH COMPANIES SHOULD OUTSOURCE SOCIAL MARKETING

Reason tech companies outsource marketing. Learn how outsourcing marketing can improve build your c... Read blog

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By Kimberlie Williams
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7 WAYS MICROSOFT INCORPORATES INBOUND MARKETING

A closer look at the way Microsoft uses inbound marketing. Two examples are educational content and ... Read blog

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By Kimberlie Williams
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6 WAYS APPLE USES INBOUND MARKETING

Apple uses inbound marketing using brand positioning, authenticity, humanizing products, educating ... Read blog

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By Kimberlie Williams
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3 WAYS SOFTWARE COMPLAINTS CAN HELP ATTRACT CUSTOMERS [quick read]

Software complaints can actually be used to attract customers. Read this blog for the ultimate way t... Read blog

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By Kimberlie Williams
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4 REASONS YOUR SAAS ISN'T CONVERTING CUSTOMERS

SaaS leads aren’t converting customers? Learn to defined buyer personas, nurture leads, and create c... Read blog

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By Kimberlie Williams
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WHY YOUR SAAS ISN’T CONVERTING B2B VISITORS INTO LEADS

Learn how to use marketing elements in the phases of buyer's journeys (Awareness, Consideration, and... Read blog

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By Kimberlie Williams
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5 IT MARKETING TRENDS TO ATTRACT CUSTOMERS

This blog details 5 trends in IT marketing to attract customers. The first one is humanizing your co... Read blog

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By Kimberlie Williams
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BUYER PERSONAS: WHY YOUR SAAS ISN’T ATTRACTING B2B LEADS

How to use an inbound marketing approach of SaaS buyer personas to attract customers with an example... Read blog

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By Kimberlie Williams
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3 REASONS YOUR SAAS ISN’T RETAINING CUSTOMERS

Retain customers: Learn ways SaaS companies can use the inbound marketing methodology to delight cus... Read blog

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By Tim Jones, CEO + Founder
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3 FREE WAYS TO MARKET YOUR BUSINESS

Market your business for free! Learn how to use SEO, Social Media Marketing, and Email Marketing as ... Read blog

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By Tim Jones, CEO + Founder
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How To Increase Your Leads in 7 Simple Steps

Use these 7 tips (offers, landing pages, emails, optimization, newsletters, blogging, and promotion)... Read blog

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By Ashlie Jones
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Don't Market to the Masses: A Guide to Persona Development

Why do you need to know who you're targeting to market well? Why should you develop buyer personas? ... Read blog