Let's Talk
Let's Talk
In Other Words

E-W Blog

All things branding, marketing, web, and sales. In other words. Read on to gain insights.

Subscribe to Our Blog

  • How to Attract Good Job Candidates

  • How Social Media Monitoring Can Boost Engagement in Your Senior Living Community

  • Mastering the Digital Game: 6 Proven Social Media Marketing Strategies

  • Inbound vs Outbound Marketing

  • 5 Tips To Increase Senior Living Community Engagement

  • Generate More ROI Using Inbound Marketing

  • Seven Must-Haves to build a Successful Inbound Funnel

  • Introduction to CRM-Powered Ecommerce

  • Why Is Social Media an Important Part of Inbound Marketing?

  • How to Identify Your Most Impactful IT Products

  • The Rise of B2B eCommerce: Top Three Reasons to Start Selling Online

  • Introduction to B2B Ecommerce

  • Why You Can't Afford To Build Your Own Website

  • Pointing vs. Forwarding vs. Redirecting Domain Names: Which Is Right for Your Business?

  • How to Remove Friction in the Buying Process with HubSpot Payments

  • Introduction to HubSpot Payments

  • How to Design a Site That Connects With Your Ideal Customers

  • What's Driving Down Customer Retention for Your IT Company?

  • HighLevel vs HubSpot – Which Solution Is Right for You?

  • HubSpot vs Wix CMS: Comparison Guide

  • A Guide to Improving Your Business with Personalization in Marketing 

  • Squarespace vs. HubSpot CMS: Which Is Right for You?

  • WordPress vs. HubSpot CMS

  • Think About What Your IT Business Customers Need in 2025

  • Not Getting the Cybersecurity Leads You Need? Change Your Communication

  • The Art of Finding Lost Leads: Six Strategies to Boost Your Conversion Rate

  • Maximize Your Marketing with HubSpot's ChatSpot & Content Assistant

  • 4 AI Tools that are changing How we create content

  • Exploring AI: Unravelling the 4 Types of Artificial Intelligence

  • Why Social Media is Important for Your Digital Marketing

  • Six Times You Should Be Getting Feedback in Your Hospital (And Whom You Should Get It From)

  • Demand Generation vs Lead Generation: The Ultimate Comparison

  • Get More Loyalty from Your Patients with These 14 Content Marketing Strategies

  • Social Media Advertising vs Marketing

  • How to Build a Sought After Senior Living Community

  • Alignable vs LinkedIn

  • Five Irrefutable Reasons to Implement an Inbound Marketing Strategy to Grow Your Business

  • What is a CRM? An Ultimate Guide for Your Business

  • Writing Technical Content for a Nontechnical Audience

  • Four Healthcare Content Marketing Strategies to Increase Loyalty

  • WordPress Child Themes: What They Are and Why They Matter

  • HubSpot vs Marketo: a Side-by-Side Comparison and Key Differences

  • ActiveCampaign vs HubSpot: Which CRM Integration Should You Choose?

  • Healthcare Marketing Strategies to Stay Ahead in Business

  • Inbound vs Traditional Sales Process

  • SharpSpring vs HubSpot

  • Bug Fixes vs Scope Creep: What You Need to Know

  • What is Accessibility? Website Accessibility and ADA Compliance

  • A Comprehensive Comparison Guide for HubSpot and Pardot

  • CRM vs ERP: Which Is the Best Platform?

  • Nine Reasons why Your Engineering Firm Isn't Generating Leads on Facebook — and How to Solve Them

  • How to Automate Your Marketing Activities with Workflows

  • What Is Web Hosting and Why Do You Need It?

  • 10 Reasons Social Media Marketing is critical to Inbound Marketing

  • Content Management System: A Great Tool to Grow Your Website

  • How to Use Inbound Selling to Create a Competitive Advantage

  • Five Steps to Reduce Churn and Eliminate Buyer Regret

  • Buyer-Driven Sales vs Product-Driven Sales

  • Using a CRM to Support Your Sales Process

  • How to Use Personas in your Sales Process

  • How to meet Sales Goals with Inbound Marketing

  • Using Pillar Pages and Topic Clusters to Establish Brand Authority

  • Four Key Benefits Of Good Inbound Lead Management

  • Five Reasons to Consider an Inbound Marketing Strategy to Close More Business

  • Connecting the Inbound Sales Process with the Sales Methodology

  • SEO vs SEM | Which one is better?

  • Market development to grow your tech business

  • Content Marketing: Everything You Need to Know About It

  • Growth-Driven Design vs Traditional Web Design

  • What is a Link Building Campaign?

  • What’s a Heatmap – Everything You Need to Know 

  • What is a Good Domain Name and Why It Matters 

  • How to Create a Great Website Footer

  • SEO vs PPC | the Ultimate Comparison

  • Market penetration strategy to grow your tech business

  • Top 12 email testing tools

  • The benefits of using your CRM to power your marketing

  • How to write the best email subject lines. [Free Guide]

  • Why Hubspot CMS Makes More Sense for Enterprise

  • Why IT businesses have to Stay on the Cutting Edge of Marketing

  • 4 Best email marketing software in 2022 [Email Best Practices Guide]

  • How to ensure you have an effective social media marketing strategy

  • Top marketing strategies for 2022

  • How To Grow Your Digital Audience By Tracking Social Media Metrics

  • Top Social Media Platforms for Business [choose the right one for you]

  • Eternal Works Top 10 Christmas Songs

  • How to use Hashtags [2022 GUIDE FOR INSTAGRAM, FACEBOOK, AND LINKEDIN]

  • 10 Ways To Increase Sales With Your Website

  • Migrating from WordPress to HubSpot: Translating WordPress to HubSpot

  • Why Is Your IT Business Losing Customers? [4 reasons with solutions]

  • How to Leverage Google Analytics to Reduce Your SaaS Churn

  • Create the Ultimate Digital Marketing Strategy For Your Business

  • Eternal Works Ranked As Top 20 Web Design Agency In Virginia.

  • Your Guide For Creating a 2022 Marketing Strategy

  • 5 Things Keeping Your Customers From Renewing Their IT Services

  • How to Change Your One-Time IT Products into Subscription IT Services

  • Brand storytelling: 5 Types that will engage your IT Clients

  • Are Your IT Business Landing Pages Built for the Split Screen?

  • Top Digital Marketing Trends for IT Firms 2021

  • Why Growth-Driven Design (GDD) is the Future of Web Design

  • HOW TO USE HUBSPOT: 14 HubSpot Tools You Should Start USING

  • Ideal First Day at Work: [3 Ways to Start With the Best Foot Forward]

  • WARNING SIGNS THAT YOUR BUSINESS NEEDS A WEBSITE REDESIGN

  • What are Buyer Personas?

  • BECOMING A HUBSPOT GOLD SOLUTIONS PARTNER

  • HOW TO NAVIGATE THE CORONAVIRUS (COVID-19) FOR BUSINESSES.

  • 13 QUESTIONS YOUR SENIOR LIVING COMMUNITY NEEDS TO ANSWER

  • CRO FOR ASSISTED LIVING COMMUNITIES

  • MARKETING AUTOMATION FOR ASSISTED LIVING COMMUNITIES

  • SENIOR LIVING MARKETING 101

  • VIDEO EXAMPLES

  • 11 Assisted Living Web Design Best Practices To Get More Residents

  • WHEN DO WE SEE RESULTS?

  • WHAT IS CRO (CONVERSION RATE OPTIMIZATION)?

  • How To Attract Your Ideal Client

  • NEED MORE WEBSITE VISITORS?

  • HOW SAAS COMPANIES CAN GROW THROUGH ‘STICKY’ SOFTWARE

  • 4 WAYS YOU’RE HINDERING YOUR BRAND’S GROWTH

  • WHY YOUR GREAT CONTENT MARKETING MAY BE GOING UNDER THE RADAR

  • WHY YOUR BUSINESS IS STRUGGLING TO CONVERT CUSTOMERS

  • 5 COSTLY MISTAKES TO AVOID THAT COULD END YOUR BUSINESS

  • HOW TO KEEP YOUR BUSINESS THRIVING AFTER YOU STEP AWAY

  • 4 WAYS TO INNOVATE YOUR BUSINESS MAY BE OVERLOOKING

  • 6 SECRETS OF SUCCESSFUL BUSINESS OWNERS

  • REAL LIFE APPLICATIONS OF VR & AR TECH BOOSTING BUSINESS

  • 5 MISTAKES BUSINESSES DON’T REALIZE THEY’RE MAKING UNTIL IT’S TOO LATE

  • THIS IS WHAT EVERY CUSTOMER IS BUYING

  • WHAT YOUR BUSINESS MAY NOT BE DOING THAT'S HINDERING GROWTH

  • WHY SUBJECT LINES MAY BE THE REASON PEOPLE AREN’T OPENING YOUR EMAILS

  • How AI can Boost Your Business Strategy

  • WHY YOUR EMAIL MARKETING ISN’T WORKING AND HOW TO IMPROVE IT

  • 7 WAYS TO KNOCK YOUR PITCH TO INVESTORS OUT OF THE PARK

  • 4 TYPES OF VIDEOS TO MAKE TO ATTRACT CUSTOMERS

  • HOW VIDEO MARKETING CAN CREATE A LOYAL FOLLOWING OF CUSTOMERS

  • WHY LISTENING IS THE KEY TO CUSTOMER SUCCESS

  • 4 EXAMPLES OF HOW AUGMENTED REALITY IMPROVES CUSTOMER EXPERIENCE

  • 4 Business Growth Strategies for Tech Companies

  • 5 KEY TRAITS OF SUCCESSFUL TECH CEOS

  • 5 EXAMPLES OF SUCCESSFUL TECH STARTUPS USING CONTENT MARKETING

  • 4 BLUNDERS IN COMMUNICATION COSTING TECH COMPANIES CUSTOMERS

  • 7 TIPS FOR SUCCESSFULLY DEVELOPING A MOBILE APP

  • 4 TIPS FOR CREATING SOFTWARE PEOPLE WILL LOVE

  • Content Strategy: How to Determine your Content Needs [Guide]

  • DRIVING SAAS GROWTH BY IMPROVING CUSTOMER SATISFACTION

  • 5 WAYS TECH COMPANIES CAN IMPROVE THEIR B2B CUSTOMER SERVICE

  • 4 CHANGES FROM GOOGLE THAT CAN HURT YOUR BUSINESS [3 minute read]

  • 7 WAYS TECH STARTUPS CAN STAND OUT FROM COMPETITION

  • THE ANATOMY OF SUCCESSFUL WEBSITES

  • DESIGNING ABOVE THE FOLD: A WEB DESIGN GUIDE

  • WHY TECH STARTUPS SHOULD BUILD BRAND AWARENESS TO ACQUIRE CUSTOMERS

  • DIGITAL MARKETING STRATEGIES FOR TECH COMPANIES: EMAIL MARKETING

  • 6 WAYS TO MAKE YOUR TECH VIDEO MARKETING CAMPAIGN MORE EFFECTIVE

  • DIGITAL MARKETING STRATEGIES FOR TECH COMPANIES: CONTENT MARKETING

  • DIGITAL MARKETING STRATEGIES FOR TECH COMPANIES: INFLUENCERS

  • 8 TYPES OF VIDEOS EVERY IT COMPANY SHOULD HAVE

  • HOW VIDEOS CAN HELP TECH COMPANIES ACQUIRE MORE CUSTOMERS

  • HOW TO DEVELOP CUSTOMER SURVEYS TO FACILITATE SAAS COMPANY GROWTH

  • WHY CUSTOMER SURVEYS ARE ESSENTIAL TO SOFTWARE COMPANY GROWTH

  • 6 WAYS TO IMPROVE SOFTWARE CUSTOMER ONBOARDING

  • 6 WAYS TO INCREASE MONTHLY RECURRING REVENUE FOR SAAS COMPANIES

  • HOW CUSTOMER REVIEWS CAN HELP YOU CREATE BETTER SOFTWARE

  • SIGNS OF SOFTWARE MATURITY & HOW TO COMBAT IT

  • CHATBOTS EXPLAINED AND HOW THEY CAN BENEFIT YOUR CUSTOMERS

  • INBOUND TECHNIQUES TO ATTRACT CUSTOMERS FOR SAAS COMPANIES

  • SPOTLIGHT ON TECH IN BUSINESS SERIES: ARTIFICIAL INTELLIGENCE

  • HOW CUSTOMER SURVEYS CAN IMPROVE SOFTWARE QUALITY

  • 3 WORKFLOWS YOUR BUSINESS MUST HAVE [MARKETING AUTOMATION]

  • WHY COMMUNICATION IS KEY TO SAAS CUSTOMER LIFETIME VALUE

  • 5 WAYS SAAS COMPANIES CAN IMPROVE CUSTOMER ACQUISITION COSTS

  • 6 WAYS SOFTWARE COMPANIES CAN REDUCE CHURN

  • 7 REASONS SAAS COMPANIES DON'T RETAIN CUSTOMERS

  • WEB DESIGN MADE SIMPLE: WHAT THE BEST WEBSITES HAVE

  • TYPES OF ONLINE MARKETING

  • 4 REASONS TECH COMPANIES SHOULD OUTSOURCE SOCIAL MARKETING

  • 7 WAYS MICROSOFT INCORPORATES INBOUND MARKETING

  • 6 WAYS APPLE USES INBOUND MARKETING

  • 3 WAYS SOFTWARE COMPLAINTS CAN HELP ATTRACT CUSTOMERS [quick read]

  • 4 REASONS YOUR SAAS ISN'T CONVERTING CUSTOMERS

  • WHY YOUR SAAS ISN’T CONVERTING B2B VISITORS INTO LEADS

  • 5 IT MARKETING TRENDS TO ATTRACT CUSTOMERS

  • BUYER PERSONAS: WHY YOUR SAAS ISN’T ATTRACTING B2B LEADS

  • 3 REASONS YOUR SAAS ISN’T RETAINING CUSTOMERS

  • 3 FREE WAYS TO MARKET YOUR BUSINESS

  • How To Increase Your Leads in 7 Simple Steps

  • Don't Market to the Masses: A Guide to Persona Development

  • THE 5 BEST HUBSPOT FEATURES

  • 7 WAYS TO MARKET YOUR WEBSITE

  • 23 WEBSITE DESIGN MUST-HAVES

  • 5 REASONS YOU DON'T GENERATE LEADS FROM LINKEDIN

  • 3 MARKETING MISTAKES KILLING YOUR BUSINESS

  • THE BEST FREE TOOLS TO MAKE YOUR BLOG AWESOME

  • DOUBLE YOUR LEADS IN 7 DAYS OR LESS! IMPROVE YOUR WEB DESIGN.

  • 5 REASONS WHY NO ONE IS VISITING YOUR WEBSITE

  • HOW TO INCREASE YOUR WEBSITE LEADS IN 7 SIMPLE STEPS

  • ACCELERATED MOBILE PAGES: AMPing UP THE MOBILE EXPERIENCE

  • 7 DIY Steps to Increase Website Traffic [GUIDE]

  • 5 TIPS TO IMPROVE WEBSITE USER EXPERIENCE

  • WHAT IS INBOUND MARKETING? [Quick Read]

  • 5 SIMPLE Ways to Make Your Customers LOVE YOU: Delight

  • THE ULTIMATE LIST OF FREE STOCK PHOTO SITES [50+ GREAT LINKS]